Social TV Powertips v2 – A Guide to Successful Television and Social Media Crossover

I have watched the meteoric rise of Social TV with great interest over the last few years and at Bellyfeel we undertook a yearlong interrogation of this new form.

It’s an exciting area. At best it’s a busy, chaotic and unruly form of media. But with it being very new, it was difficult to find any clarity from any corner of the media industry about what works and what doesn’t.

So we began analysing information gathered from 1,500 TV broadcasts and their surrounding social audience activity. Over time certain patterns emerged. Clear indications of success and failure could be traced to certain key activities.

The results of this research is some extremely powerful data.

We have organised this data into a number of fundamental lessons, techniques and tips.

This version of Social TV Powertips is revised with updated reseach.

If you are a producer, show runner or app builder who wants to implement successful Social TV, then read on…

Krishna Stott - Bellyfeel MD

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